To be competitive, it’s essential that small business owners stay on top of the latest marketing trends. However, with constantly changing technologies and marketing practices, it can be difficult to track what’s new in marketing or is no longer relevant. To help companies create effective marketing strategies for today’s marketing landscape, let’s take a look at hot digital marketing trends and how to start using them right away.
Today’s hot digital marketing trends
- User-generated content
User-generated content (UGC) refers to any content created by customers instead of brands. Many brands will share the content on their social media—Instagram is a primary platform for sharing for many brands—to increase brand authenticity, build customer trust, and influence buying decisions.
Start by developing your brand persona for better UGC. First, build demand and promote the content to loyal customers. Share tagged posts on social media, but always ask for permission. Give credit and offer something valuable in return.
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- Leveraging social proof
Social proof is another form of UGC that proves how happy customers are with your product or content. It builds brand loyalty and improves conversions. It increases your customers’ trust in you when they are making a purchase, and can help you gain many new customers.
Leveraging your social proof starts by choosing the right platform. Be where your customers are. Reach out to customers after they’ve made a purchase and ask for their reviews. Add a review page to your website and put it where it’s easy for your customers to find. Promote your reviews on social media.
Building positive social proof requires time along with frequent and consistent updates. You, therefore, need to be fully committed to it to have effective results.